Armani Beauty Launching Game in Fortnite

Armani Beauty is partnering with Fortnite to create a game called "Rewrite the Code."

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This is the first time Armani Beauty has created a game in the metaverse.

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The new Armani Code Parfum scent for men has inspired the brand to create game.

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According to Véronique Gautier, global president of Armani Beauty, gaming is a natural world that expresses the modern masculinity of the new Armani Code fragrance.

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The game inside Fortnite Creative is a natural extension of the Armani Code communication platform.

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The game will be launched on September 26.

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The game will be promoted with livestreams featuring gamers on YouTube, TikTok, and Twitch.

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It is streamed in the United States, United Kingdom, France, Spain, and Germany.

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