Armani Beauty Launching Game in Fortnite
Gray Frame Corner
Armani Beauty is partnering with Fortnite to create a game called "Rewrite the Code."
This is the first time Armani Beauty has created a game in the metaverse.
The new Armani Code Parfum scent for men has inspired the brand to create game.
According to Véronique Gautier, global president of Armani Beauty, gaming is a natural world that expresses the modern masculinity of the new Armani Code fragrance.
The game inside Fortnite Creative is a natural extension of the Armani Code communication platform.
The game will be launched on September 26.
The game will be promoted with livestreams featuring gamers on YouTube, TikTok, and Twitch.
It is streamed in the United States, United Kingdom, France, Spain, and Germany.
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